The foundation of our FMCG unit was kept with launch of RUBY NEEL, a revolutionary product designed as one of the most efficient and effective cloth whitening powder available in the market. RUBY was our first brand and with a biggest brand success story. The introduction of RUBY NEEL changed entire dynamics of the industry. From being just a profit conglomerate, other brands had to forcefully make their products competitive in terms of quality.

With a humongous market expansion opportunities in the rural segment of India, MCL launched Saras Neel cloth whitening powder with a toughest challenge to make a product for such a price sensitive market. The brilliance of our team made it possible to launch a price effective cloth whitening powder and yet best in class quality, which eventually became the first choice of every rural market in no time.

With a vision of re-defining the industry standards, MCL entered into many other segments, starting with their first horizontal shift Ruby Tea. One of its kind herbal tea, straight from Darjeeling sold across smallest streets in the Northern part of India.

With times changing to more efficient products, team MCL managed to deliver yet another convent and most effective cloth whitening liquid RUBY LIQUID. After the success story many brands came into existence.

Air Roma is one of the youngest brands launched by MCL India. Air Roma caters to the premium segment of home and car perfumes. Air Roma is a perfect amalgamation of a very high quality product with a flavour of luxurious branding and taste. This is again an evolutionary product bridging the gap between the regular and the exquisite range of home perfumes, priced where everyone can experience the nature with a touch of exclusivity.